In The Spotlight

Your-story-logo

Bengaluru-based platform caters to ethnic needs of masses

Ethnic Gifting and Handicrafts is a very big market and possess immense opportunities and challenges as well. Indian handicrafts are exquisite and valued worldwide. Every Indian state has a variety of handicrafts reflecting their enormous history and religious values and owning a piece of such magnificence is a matter of pride.

Read More

Latest product reviews

Striving to please your Indian heart and unsure where to start? TheEthnicStory.com is a concept based E-commerce company designed especially for you!

Be it an ethnic make-over to your home or a perfect ensemble for an ethnic occasion, from incredibly handcrafted gifts to creative artifacts that make a statement, we offer products that cater to all your ethnic needs. TheEthnicStory.com is a one stop shop where you can discover and buy ethnic and traditionally designed products from ethnic home d├ęcor items to jewellery, apparels, accessories, corporate gifting products and much more.

Come be a part of our story, the ethnic story!