Striving to please your Indian heart and unsure where to start? TheEthnicStory.com is a concept based E-commerce company designed especially for you! 

Be it an ethnic make-over to your home or a perfect ensemble for an ethnic occasion, from incredibly handcrafted gifts to creative artifacts that make a statement, we offer products that cater to all your ethnic needs. 

TheEthnicStory.com is a one stop shop where you can discover and buy thousands of ethnic and traditionally designed products from ethnic home décor items to jewellery, apparels, accessories, corporate gifting products and much more.

Come be a part of our story, the ethnic story!